Simple landscaping, lighting, and design tweaks can make your rental stand out in Charleston’s competitive market.
Have you ever wondered how some rental properties seem to attract tenants immediately while others sit vacant for weeks? From my experience managing hundreds of rental properties in Charleston, the difference often comes down to one thing: curb appeal. Making your property look inviting before a tenant even steps inside can completely change how quickly it rents and the type of applications you get. Here are my proven tips on making your property’s exterior truly stand out to renters.
Enhance curb appeal. I’ve seen firsthand how much of a difference curb appeal makes. One of our property owners didn’t think it mattered, and their house sat empty for weeks. After we added fresh paint, replaced the mailbox, and cleaned up the landscaping, we had multiple applications the next week. It was the same house, but it looked different from the street. First impressions matter more than most people realize.
“First impressions matter more than most people realize.”
Highlight Charleston’s unique charm. Charleston has a very distinct look and feel. It’s historic, coastal, and warm, and using that to your advantage can make your property stand out. Think about design elements like shutters, Green Lantern-style lighting, or even a pastel-colored door that really pops. Tenants are looking for that subtle Southern charm, and these small touches go a long way.
Upgrade landscaping and lighting. Keep landscaping simple and seasonal with native plants like palmettos and azaleas, a clean lawn with mulch or pine straw, and a few potted ferns. Lighting, walkways, and house numbers matter as well. Good lighting not only enhances security but also creates a warm welcome for residents. Add pathway lights, a well-lit porch, and clear house numbers. If your walkway is cracked or uneven, make sure to fix it.
These simple upgrades can make a big difference in attracting tenants and filling your property faster. If you need more tips or have any questions, don’t hesitate to reach out to me at 803-727-7256 or send an email to pierce@tidepm.com. I’m happy to help.
