When agents say they “don’t really do rentals,” it’s usually not because they don’t want to help. It’s because a few practical objections feel true at the moment, even if they don’t always hold up when you zoom out and look at the full relationship with the client.
Here are three we hear constantly.
Myth #1: “The commissions aren’t worth it.” On paper, rental commissions look small, and we get why they feel easy to dismiss. But rentals are usually not about a single check. They are about staying connected to clients when they are not yet ready to buy or sell. The future purchase, investor deal, or referral that comes later is where the real value tends to show up, and that only happens when you are still the person they think of.
Myth #2: “Rentals take too much time.” They take time when you are trying to manage everything yourself. When there is a clean handoff to a property manager, your role stays focused on the relationship, not the late-night maintenance calls or lease logistics. You stay visible to the client without adding friction to your day.
Myth #3: “Rental leads are low quality.” Many renters are high-intent clients with a delayed timeline. Relocations, life changes, job transitions, or waiting for the right buying window all create renters who are still very much future buyers. Writing them off early is often how good long-term business quietly slips away.
Here is the shift most agents end up making once they see this play out: Rentals are not a side lane in the business.
They are often the middle of a client’s story. The agents who stay present during that middle chapter are usually the ones who get the call when the next real move happens.
If you want a simple, professional way to support rental clients without adding more work to your plate, we're happy to be a resource and make that process easy on your end. If you have someone leaning toward renting, or you’re just curious how this could fit into your current workflow, we can talk it through and see if it makes sense.
And if you’re already sending rental clients out, make sure you’re getting credit for that business. When you refer a rental, you get $750 per door, with a simple process and no runaround.
